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Direct Response Marketers get success in going multicultural - Part 2

  
  
  
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A continuation of our article on direct response best practices for effectively marketing products to multiple segments and the U.S. Hispanic marketplace. 

Direct Response Marketers get success in going multicultural - Part 1

  
  
  
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Listen Up Espanol's Tom Sheppard offers best practices for effectively marketing beauty products to multiple segments, especially when trying to penetrate the U.S. Hispanic marketplace. Article Part 1 of 2...

Reach 50 Million U.S. Hispanics now - Learn how at Response Expo

  
  
  
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U.S. Hispanic buying power is $1 Trillion spending more than $1 Million per minute. 50 Million U.S. Hispanics are waiting for your products. Don’t miss out on this opportunity for increased sales! - Learn how with Listen Up Espanol at Response Expo 2012.

Listen Up Espanol will participate and exhibit at the Response Expo 2012 Booth #417 on May 15-17, 2012 in San Diego, CA. Learn about the huge opportunity you can gain tapping into the growing U.S. Hispanic Market with Direct Response campaigns.

Listen Up Espanol on Top 50 Teleservices Agencies Ranking 2012

  
  
  
Top 50 CIS Teleservices

Listen Up Espanol Recognized on the 2012 Top 50 Teleservices Agencies Ranking by Customer Interaction Solutions Magazine

Non-Profit Hispanic Direct Response Marketing Session at AFP 2012

  
  
  
AFP 2012

Listen Up Espanol and Children’s Miracle Network Hospitals will present "Non-Profit Hispanic Direct Response Marketing: Don't Miss Out" in an education session at the AFP 2012 International Conference on Fundraising.

The session will provide data on the "country within a country" oppor tunity that can lead to a great source of one-time or long-term loyal donors. Hear facts and s ee s ome great examples of who is sending the message to Latinos, as well as to the general market.

Non-Profit Hispanic Direct Response Marketing: 
Don't Miss Out   
 
In this session you will:
 

Spanish language call center knows how to handle slight revenue drop

  
  
  
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Sageworks, the leader in the financial analysis of privately held companies, invited Craig Handley, CEO and CFO of Spanish-language communications center Listen Up Español, to contribute as a guest in an article in their Exclusive Industry Insights, CFO Corner.

Grow your donor base with U.S Hispanics for Non-Profit Fundraising

  
  
  
NCDC Hispanic donors for fundraising

How can non-profits best diversify their donor base? An article in the NCDC Dimensions Dec 2011 newsletter tells how...

Video: Mexico call center hosts charity to help local families

  
  
  
Listen Up Espanol Awesomeness

The Listen Up Espanol Spanish-language call center in Mexico created and hosted a charity event called, Drawing Smiles, to benefit local children in the city of Hermosillo. The team describes the "movement" where employees met with families to celebrate with food and shoe donations  to help a neighborhood on the outer rings of the city.

Company Culture of a Spanish language call center in Mexico

  
  
  
Return on Performance Magazine & article

As a Spanish-language call center for the U.S. Hispanic market with 800 native Spanish-speaking agents at its call center in Hermasillo, Mexico, Listen Up Espanol knows how to create a company culture that is rewarding for all.

Posada 2011: Listen Up Espanol's Mexico Call Center Event Video

  
  
  
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Watch Listen Up Espanol team's annual Posada, the 2011 holiday party. Our Spanish-speaking call center agents and corporate team celebrate with spirit and style with two bands, awards and prizes in Hermosillo, Mexico. The film here captures the enthusiastic team spirit and awesome company culture and core value, "United as One".

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