What is Listen Up Español?
Listen Up Español is the leading Spanish language call center for the U.S. Hispanic market. Listen Up Español operates in Portland, Maine with the call center located in Hermosillo, Mexico.
When was Listen Up Español founded?
Listen Up Español was founded in March of 2006 by Tony Ricciardi and Craig Handley.
Why was Listen Up Español founded?
Both Tony Ricciardi and Craig Handley recognized that the US Hispanic demographic was being underserved by call centers. They agreed that focusing on the demographic with a superior service offering would result in better results.
What does Listen Up Español offer?
Listen Up Español offers direct response, non-profit and corporate clients a broad range of call center services from inbound sales, customer service, and lead generation to Spanish advertising production services.
Why is the call center based in Hermosillo, Mexico?
With 70% of the U.S. Hispanic population from Mexico, Listen Up Español agents have the ability to mirror the caller, in turn adding a level of comfort and trust that is so important to the US Hispanic population. Agents have a naturally neutral accent, so their diction appeals to the broadest base of U.S. Hispanics from different origins.
What makes Listen Up Español unique?
- Culture – Employee satisfaction is paramount and people see this when they visit. The “Culture Team” ensures employee growth and happiness.
- Focus - Our team’s focus is to ‘provide awesomeness’ with various core principles such as ‘growing brain cells,’ ‘united as one,’ and ‘living life like an extreme sport.’
- Unrivaled scripting expertise
- Profitable “soft offer” approach attuned for your U.S. Hispanic consumers
- Highly efficient technology platforms – two to chose from based on client requirements
- Best-in-class compliance and verification processes
- Scalability
- Accessibility – Hermosillo is a short flight from Los Angeles or Phoenix
How does Listen Up Español consistently over achieve versus client goals whether it’s for sales based campaigns or customer service programs?
- Focus on Spanish language only-Listen Up Español understands what motivates this market
- Measurement driven account management
- Intensive agent training initially as well as ongoing
- Better call routing technology
How is quality assured?
Listen Up Español has a quality control team that audits both live and recorded calls. Clients can enjoy near real-time access to calls and associated data; all data can be easily accessed with log in info.