Listen Up Español

Corporate Headquarters:

50 Monument Sq. #300
Portland, Maine 04101

Call Center:
Hermosillo, Sonora, Mexico

Call us now at 1-800-630-9221

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Management Team

Craig Handley 2011Craig Handley, Founder/CEO

Craig's unstoppable combination of hard work, a little luck, and lots of creativity has sparked a unique ingenuity and vision that drive the success of both companies he leads: Listen Up Español and its sister enterprise, Revenue Enhancement Consultants.

Listen Up Español is a hugely successful nearshore bilingual call center serving the U.S. Hispanic market with 800 Spanish and English-speaking agents. Revenue Enhancement Consultants offers innovative programs to help direct response merchants, service providers, and affiliates boost sales and revenue.

Craig's expertise in maximizing the sales process – and Listen Up Español's impressive track record of higher conversion rates and average order values than any other Spanish-language call center – was achieved from the ground up. He started his professional career in door-to-door sales and rose through the ranks in several call centers. A respected consultant for hundreds of different products and services in almost every category, he has also contributed articles to Response Magazine, eRetailer and DM News on how to effectively increase revenue and profitability.

Craig served in the U.S. Army, and studied music as a vocal major in college. He displays his passion for music as one half of the infamous "hip-pop" duo, C.R. Gruve. Craig lives in Maine with his wife and five children.

Craig Handley, CEO
Mobile: 207-252-5779
Office: 207-774-1425, Ext. 102

Tony Ricciardi 2011

Tony Ricciardi,

Tony is an entrepreneur at heart who loves to look for problems, then build out winning solutions and successful companies around them. After cutting his teeth in corporate sales and management with MCI Telecommunications, he has been a driving force in multiple direct response and online ventures over the past decade. Most recently, he oversaw the expansion of Listen Up Español, his hugely successful nearshore Spanish and English call center serving the U.S. Hispanic market – now at 500 seats and 800+ agents.

As President and Founding Partner of Listen Up Español, Tony focuses on new business development and strategic alliances. He plays a similar role for Listen Up Español's sister enterprise, Revenue Enhancement Consultants, a company dedicated to helping merchants, service providers, and affiliates boost sales and revenue, both online and offline.

A longstanding member of the Electronic Retailers Association, Tony holds a B.S. in Business Administration/Marketing from the University of Northern Colorado. He resides in Maine with his wife and two children, with whom he shares his passions for photography, snowboarding, and mountain- and road-biking.

Tony Ricciardi, President
Office: 207-774-1425, Ext. 104
Mobile: 207-252-6049

Randy Anderson 2011Randall Anderson,
Chief Operations Officer

Randall Anderson is the Chief Operations Officer of Listen Up Español. Randall works with existing customers to ensure their satisfaction and growth, and also spreads awareness about the growing U.S. Hispanic market to potential new customers.

Randall's extensive call center industry experience includes various markets such as nonprofits, technical support, e-commerce, insurance, consumer goods, telecom, travel, and financial services. With this experience, Randall guides marketing efforts and presents Listen Up Español as a solution for companies eager to reach the Hispanic market.

A dynamic professional with more than 15 years of leadership in operations and account management, Randall gained experience as Vice President at Taction, an outsource provider of premium contact center services. He also helped SITEL for a decade in various operational capacities during the "hyper-growth years."

Randall holds a B.S. in Business Administration from the University of Wyoming and traveled for a year with Up With People—a global education organization aiming to unite the world through service and music. He currently resides in Maine with his wife and dog, and in his spare time he enjoys golf, classical chorus, basketball, boating, travel—and Wyoming football, of course.

Randall Anderson, COO
Phone: 207-774-1425 X123
Mobile: 207-462-7107

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Tom Sheppard,
Vice President of Business Development - Direct Response

Tom Sheppard is a 15-year direct response veteran in new business and client development. Tom helps direct-to-consumer marketers work with Listen Up Español by emphasizing the importance of the Hispanic market. He also services existing direct response clients to ensure they are thoroughly pleased with Listen Up Español’s customer service, reporting, and sales capabilities.

Tom is a well-established and highly respected leader in the direct response industry with a broad and longstanding contact and client network. He was formerly Director of Sales for Direct Response at LiveOps, where he worked with many of the industry’s largest companies and contributed to some of its most successful campaigns. Before joining LiveOps, Sheppard built a very successful career in the fulfillment and distribution logistics industry while servicing some of the direct response industry’s largest marketers.

Tom Sheppard
VP of Business Development - DR
Mobile: 805-433-5000

Kevin Pic Edited resized 600Kevin Rouleau,
Chief Financial Officer

Kevin is in charge of the administrative, financial, and risk management operations of the company, including the development of financial and operational strategies, metrics tied to those strategies, and the ongoing development and monitoring to preserve company assets and report accurate financial results. Before joining LUE, Kevin was controller at AutoEurope Holdings and Retail Account Manager at Hancock Lumber Company. Kevin joined Listen Up Español in August 2013.

AndresMartinez1Andres Martinez,
General Manager

Leading call center operations in Hermosillo, Mexico, Andres works with upper management and oversees hundreds of call center agents. He also partners with the executive team in the U.S. to expand Listen Up Español's reach into new verticals. Andres' experience includes many years in both customer service and contact center technology. He previously worked for Banamex and Soctiabank, as well as Prosa Carnet, which he helped become the first call center in Mexico to obtain ISO 9002 certification. After serving as Director of Operations for Teletech, Andres joined Listen Up Español in April 2014.

Lana CharltonLana Charlton,
Director of Client Services

Lana leads the client services team in the U.S., and is responsible for providing continuing support to clients via the company’s services and products. She contributes to the goal of helping clients increase revenue and guides the U.S. client services team to create a flawless experience for customers. Lana previously worked at the Swedish Trade Council, where she analyzed the export markets to help Swedish companies reach the Ukraine and grow internationally. She also served as an account and sales manager at Academy Research, where she was responsible for client relationships and also managed a team of third-party developers. After being part of CIEE’s billing and registration team, Lana joined Listen Up Español in 2009.

Juan Daniel Van der MeerJuan Daniel Van der Meer,
Director of Client Services - Hermosillo

Juan Daniel, or "J.D." to the Listen Up Español family, runs the client services department in Hermosillo, Mexico. J.D. works directly with the corporate office to make sure the workflow goes as planned and internal and external clients have a great experience with the call center. Before joining Listen Up Español, J.D. worked in the public sector in Mexico. He was one of Listen Up Español's first employees, and since coming aboard in 2006, he has served as Director of Support Departments, Director of Operations, and General Manager before ascending to his current role.

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