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Creative Hispanic Advertising Tips to Reach Burgeoning Marketing

  
  
  


This post is an excerpt from a presentation by Craig Handley, CEO of Listen Up Español, at the conference Direct Marketing Day @ Your Desk on March 12, 2015

The Hispanic marketplace is growing by leaps and bounds. Projections indicate that the Hispanic population in the United States will increase by 167 percent between 2010 and 2050, whereas the total U.S. population is only expected to increase by 42 percent over the same period. Looking forward, it is easy to see that the Hispanic market is wide open while other markets will stagnate. If you are looking to grow your business, you should consider bringing your products to this market. 


Why Aren't You Turning Pesos Into Dollars?

  
  
  
Hispanic Family

How to bring a product to the U.S. Hispanic market

$170,000 Gift Works to Keep Kids at Juarez High School off the Streets This Christmas

  
  
  

Listen Up Espanol, leading Spanish call center and onlie marketer, continues partnership with buildOn by donating $170,000 to support afterschool service programs throughout the year where over 94% of the students identify as Hispanic. In addition, Listen Up espanol will fund the construction of a buildOn school in Haiti this Spring.

Listen Up Español Continues Growth with New Hires and Promotions

  
  
  
new hires

Listen Up Espanol is growing exponentially.  The leading Spanish-language call center for the U.S. Hispanic market meets the demands of a diverse client base head on:   

Listen Up Español Creates Internal Loyalty With External Charity

  
  
  
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Listen Up Español (LUE) is a leading Spanish-language call center focused solely the U.S. Hispanic market, based in Portland, Maine, with more than 800 Spanish-speaking agents also operating out of an office in Hermosillo, Mexico. During the past year, the company has been in the midst of a chari- table campaign to build a new school in Nicaragua — and has created a powerful.... continue reading →

Interview With Craig Handley & Tony Ricciardi Of Listen Up Español

  
  
  
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What does it take to be an Entrepreneur? Join us as Craig and Tony share their Entrepreneurial mindset and an inside glance at their journey of becoming successful Entrepreneurs.

Listen Up Español Makes the 2012 Inc. 5000 List for Third Consecutive Year

  
  
  
LUE INC5000 web

Inc. 5000 Ranks Leading Spanish-Language Call Center 2120 on America’s Fastest Growing Private Companies List 

Benefits of an Outsourced Bilingual Call Center for Sales & Customers

  
  
  
LUE bilingual call center culture

Offering 24-hour service to valuable sales representatives is no longer a fictional story. It makes good business sense to reach sales representatives globally as the sun rises across the world and people awake with complaints, questions, or concerns about a product or service. This never-ending cycle of inquiries can be easily attended to by outsourcing bilingual call centers.

How to Reach U.S. Hispanic Youth through Education

  
  
  
interactive marketing and the hispanic market social media infographic1

Last week, it was announced via PR Newswire that McDonald’s joined forces with Latinos in college and LULAC National Educational Service Centers to Launch the New Webinar Series “Latinos Rumbo Al College”.

Marketing mediums that Drive Highest ROI from U.S. Hispanics

  
  
  
electronic retailer era

In the June 2012 issue of Electronic Retailer Magazine, Tom Sheppard of Listen Up Espanol, writes about how most direct response marketers and companies are unknowingly missing out on the many perks of using Spanish language media to efficiently reach the growing U.S. Hispanic market...

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