Listen Up Español, a leading sales call center, announced it’s opening for business in Mexico due to its success in the Hispanic market in the USA, during the 6º Global Contact Forum in March.

José Andrés Martínez Rodríguez
General Manager, Listen Up Español

The consumer is evolving. Through social media consumers are increasingly taking greater control on what products or services companies provide; at the same time, consumers have the opportunity to speak up when something does not go smoothly in the post-sale.

Sally joined Listen Up Español in March 2009 and works in the quality assurance department. Discover what legacy she hopes to leave behind and why she would want to dress up as “Super Nurse.”

We are all guilty of over-indulging in the beauty aisle. In fact, 94 percent of United States households buy products from this category. However, many consumers still consider beauty products to be discretionary expenditures, as shown by a decrease in sales during times of economic uncertainty. However, sales in these same categories increased within the Hispanic population. So, why is this?

Juan Carlos joined Listen Up Español in 2006 and works on the Set Up & Assessment team in Mexico. Discover what brings him inspiration and motivation and what he would do with $5,000!

By Tom Sheppard, Vice President of Business Development

Millennials and Hispanics are two of the least understood and most desired markets for brands. Combining these two demographics creates a new cohort called the Hispennials. As one of the fastest growing subgroups, Hispennials already make up a staggering 21 percent of the millennial generation, which is approximately 17 million people. Such a large number of people translates to overwhelming purchasing power, so it's time for marketers and brands to start paying special attention to this sub-demographic. However, most brands and marketers are lost when it comes to making a connection with Hispennials. The following information is designed to provide insight into this emerging, but powerful segment of the population.

This post is an excerpt from a presentation by Craig Handley, CEO of Listen Up Español, at the conference Direct Marketing Day @ Your Desk on March 12, 2015

The Hispanic marketplace is growing by leaps and bounds. Projections indicate that the Hispanic population in the United States will increase by 167 percent between 2010 and 2050, whereas the total U.S. population is only expected to increase by 42 percent over the same period. Looking forward, it is easy to see that the Hispanic market is wide open while other markets will stagnate. If you are looking to grow your business, you should consider bringing your products to this market. 

Meet Lana Charlton, Director of Client Services - US

A school in Chicago, a school in Haiti and an Orphanage in Mexico all have this in common.  

How to bring a product to the U.S. Hispanic market