This post is an excerpt from a presentation by Craig Handley, CEO of Listen Up Español, at the conference Direct Marketing Day @ Your Desk on March 12, 2015
The Hispanic marketplace is growing by leaps and bounds. Projections indicate that the Hispanic population in the United States will increase by 167 percent between 2010 and 2050, whereas the total U.S. population is only expected to increase by 42 percent over the same period. Looking forward, it is easy to see that the Hispanic market is wide open while other markets will stagnate. If you are looking to grow your business, you should consider bringing your products to this market.