As companies’ relationships with their customers come under stricter scrutiny in the digital age, it's important to find new ways to keep consumers smiling. The success or failure of a brand does not solely rely on the quality of products or an enterprise’s ability to meet expectations. Customer satisfaction is the backbone of every organization’s reputation, as well as every client relationship. There is plenty of data to demonstrate how important happy customers are; according to the RightNow Customer Experience Impact Report, as many as 89 percent of consumers began doing business with a competitor following a poor customer experience. Also, 86 percent of consumers would pay more for a better customer experience.