What is Listen Up Español?
Listen Up Español is the leading bilingual language call center for the U.S. Hispanic market. Listen Up Español operates in Portland, Maine with a call center located in Hermosillo, Mexico.
When was Listen Up Español founded?
Listen Up Español was founded in March of 2006 by Tony Ricciardi and Craig Handley.
Why was Listen Up Español founded?
Both Tony Ricciardi and Craig Handley recognized that the US Hispanic demographic was being underserved by call centers. They agreed that focusing on the demographic with a superior service offering would result in better outcomes.
Why Telemarketing en Español?
The nation’s Hispanic population stands over 54 million with projected growth of 128.8 million by 2060. It’s imperative to engage now as a new channel of revenue and build your brand over time. READ MORE
Why A Bilingual Call Center?
According to Nielsen, only 4% of the U.S. Hispanic Adults speak Spanish & English equally. A bilingual call center can respond to whatever language the customer is speaking. This is good for the marketer and good for the customer. READ MORE
How does Telemarketing in Spanish benefit a business?Consumer research firm Nielsen puts Hispanic purchasing power in the U.S. at $1.5 billion by 2015. Don’t miss out on the opportunity to take advantage of inbound and outbound Spanish and English telemarketing to expand your business by connecting with consumers that tend to spend more money during each shopping experience than a non-Hispanic. READ MORE
How do you choose a telemarketing company?
There are five important things to consider when choosing a telemarketing service provider: company values, type of calls, price, reporting and listening in on calls. READ MORE
What does Listen Up Español offer?
Listen Up Español offers direct response, non-profit and corporate clients a broad range of call center services in Spanish and English from inbound and outbound sales, customer service, and lead generation to Spanish advertising production services.
Why is the call center based in Hermosillo, Mexico?
With 70% of the U.S. Hispanic population from Mexican descent, Listen Up Español agents have the ability to mirror the caller, in turn adding a level of comfort and trust that is so important to the US Hispanic population. Our Spanish-speaking agents have a naturally neutral accent, so their diction appeals to the broadest base of U.S. Hispanics from different origins. Our bilingual agent have minimal accent in English to better serve those clients who need services in this language.
What makes Listen Up Español unique?
- Culture – Employee satisfaction is paramount and people see this when they visit. The “Culture Team” ensures employee growth and happiness.
- Focus - Our team’s focus is to ‘provide awesomeness’ with various core principles such as ‘growing brain cells,’ ‘united as one,’ and ‘living life like an extreme sport.’
- Unrivaled scripting expertise
- Profitable “soft offer” approach attuned for your U.S. Hispanic consumers
- Highly efficient technology platforms – two to chose from based on client requirements
- Best-in-class compliance and verification processes
- Scalability - Our call routing platform enables us to scale for large call spikes generated by high volume campaigns. We have the seats and the agent availability for large Direct Response events.
- Accessibility – Hermosillo is a short flight from Los Angeles or Phoenix
How does Listen Up Español consistently over achieve versus client goals whether it’s for sales based campaigns or customer service programs?
- Focus on Hispanic market. Listen Up Español understands what motivates this bilingual market
- Measurement driven account management
- Intensive initial and ongoing agent training
- Better call routing technology
How is quality assured?
Listen Up Español has a quality control team that audits both live and recorded calls. Clients can enjoy near real-time access to calls and associated data; all data can be easily accessed with log in info.