Juan Carlos joined Listen Up Español in 2006 and works on the Set Up & Assessment team in Mexico. Discover what brings him inspiration and motivation and what he would do with $5,000!

By Tom Sheppard, Vice President of Business Development

Millennials and Hispanics are two of the least understood and most desired markets for brands. Combining these two demographics creates a new cohort called the Hispennials. As one of the fastest growing subgroups, Hispennials already make up a staggering 21 percent of the millennial generation, which is approximately 17 million people. Such a large number of people translates to overwhelming purchasing power, so it's time for marketers and brands to start paying special attention to this sub-demographic. However, most brands and marketers are lost when it comes to making a connection with Hispennials. The following information is designed to provide insight into this emerging, but powerful segment of the population.

This post is an excerpt from a presentation by Craig Handley, CEO of Listen Up Español, at the conference Direct Marketing Day @ Your Desk on March 12, 2015

The Hispanic marketplace is growing by leaps and bounds. Projections indicate that the Hispanic population in the United States will increase by 167 percent between 2010 and 2050, whereas the total U.S. population is only expected to increase by 42 percent over the same period. Looking forward, it is easy to see that the Hispanic market is wide open while other markets will stagnate. If you are looking to grow your business, you should consider bringing your products to this market. 

Meet Lana Charlton, Director of Client Services - US

A school in Chicago, a school in Haiti and an Orphanage in Mexico all have this in common.  

How to bring a product to the U.S. Hispanic market

By Randall Anderson, Chief Operating Officer at Listen Up Español

We are looking forward to the success of year two of the Benito Juarez HS after school program in Chicago

Easy-to-implement ideas to improve your corporate culture and drive employee engagement

Listen Up Español recognized in CUSTOMER magazine’s 29th edition of the Top 50 Teleservices Agency Ranking, which lists top teleservice firms in the world.