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03.23.2006
Listen-Up Espanol will be participating in the
13th annual DMA Directo Days show in
New York
City, Monday and Tuesday April
3-4. This is the only conference that exclusively focuses on
direct marketing to Hispanics. A respected leader in the
direct response industry, Listen-Up is enjoying its
successful expansion into the Hispanic market and is a
proud sponsor of this event. Listen Up
Espanol’s presence at this event is significant due to
its success in effectively reaching the Hispanic
population through its unique approach, proven
strategies and trademark Soft Offer Certification
Training program which will maximize your Hispanic
direct marketing efforts.
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03.26.2006
Listen Up Espanol is excited to announce the March 1st
opening of its call center in the heart of Hermosillo, Mexico - Capital City of the State
of Sonora, centrally located 2000 km from Mexico City. Known as the City of Oranges,
Hermosillo’s central location is ideal for a multi dimensional and culturally sophisticated
call center. Listen Up Espanol, featuring state of the art hardware and its specially
developed On-Line Call Center technology, offers the very best in high quality Spanish-only
telemarketing which focuses on a commitment to sales, based on an understanding of the
marketplace.
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Solid experience
After building a successful
call center in Maine called
Listen-Up and solidifying a
national presence in program
enhancements we quickly
realized that the Hispanic
population was not being
effectively reached through
traditional marketing
initiatives. A more targeted
approach was needed which we
have successfully
streamlined. We have a number
of years optimizing the
performance of Direct Response
Programs and have earned the
reputation as a premier
resource.
Soft offer approach
Our unique approach maximizes
the Hispanic market by
focusing on a sales-orientated
approach that is critical to
bottom line success and
capturing long term value. We
found that the "soft
offer approach" is not
actively being implemented to
reach the US Hispanic Market
and buyers need this type of
relationship marketing to some
degree. Our approach is
carefully scripted, in some
cases this approach is
implemented only in the
greeting and in other cases
throughout the entire script.
Customization is our
specialty. This model utilizes
the five points of selling,
which includes such
techniques as
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Personalizing
and disarming the customer
in the greeting
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Understanding
the customer needs and
expectations
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Presenting
the benefits of the product
or service
-
A strong
close that maximizes sales
-
Trained
rebuttals to handle
objections
-
Reach
performance goals
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