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Audio: Non-Profit Hispanic Direct Response Marketing from AFP 2012


Listen Up Espanol and Children’s Miracle Network Hospitals presented
"Non-Profit Hispanic Direct Response Marketing:
Don't Miss Out"

in an education session at the
AFP 2012 International Conference on Fundraising

(listen to audio clip below)

The session provides data on the "country within a country" opportunity that can lead to a great source of one-time or long-term loyal donors. Hear facts and examples of who is sending the message to Latinos, as well as to the general market.

  • Receive current data regarding the U.S. Hispanic community
  • Learn about both one-time and long-term Hispanic donors
  • Learn about both the general as well as the philanthropic market in terms of the Hispanic population

Randall Anderson, SVP Business Development, Listen Up Espanol
Robert J. Banner, SVP Donor Direct Marketing,
Children’s Miracle Network Hospitals 

audio icon

Listen to audio on player below
(or if on mobile phone click here):

Audio from AFP 2012 session on
Non-Profit Hispanic Direct Response Marketing

----------------------   Audio walk-through   ----------------------

To skip long intro and jump to the first speaker (Randall Anderson, SVP Business Development - Listen Up Espanol), move your audio slider to the 8:25 minute point.

At this point the speaker references a video, "The New American Reality" by Univision - view video >

Jump to the 10:00 point to hear first answer to poll, What country are most Hispanics from in the U.S.?

Census Report is referenced - after session is finished, you can download it here >

At this point presentation continues straight through...

The second speaker who begins at the 29:00 point, Robert J. Banner, SVP Donor Direct Marketing - Children’s Miracle Network Hospitals

At this point the speaker references a video on CMN - view video >

At 31:13 the speaker continues to discuss the CMN organization and his work with Listen Up Espanol in Non-Profit Hispanic Direct Response Marketing.


AFP 2012The Association of Fundraising Professionals (AFP) represents more than 30,000 members in 229 chapters throughout the world, working to advance philanthropy through advoca cy, research, education and certification programs.  The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.


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