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Listen Up Espanol Expands Reach by Hiring Industry Veteran

  
  
  

Direct Response veteran, Tom Sheppard, joins Listen Up Español team in new business development role.

Pacific Coast Business Times Pacific Coast Business Times   LUE 100411

The news was published in the Pacific Coast Business Times, a regional newspaper written for business owners, executives and investors in southern California's Ventura, Santa Barbara and San Luis Obispo counties.

PORTLAND, ME- (June 15, 2011)- Today Listen Up Español announced the addition of Tom Sheppard, a fifteen year Direct Response veteran to their new business and client development team. Sheppard will help Direct to Consumer marketers work with Listen Up Español by emphasizing the importance of the Hispanic market. He will also service existing Direct Response clients to ensure they are thoroughly pleased with Listen Up Español’s customer service, reporting and sales capabilities.

“We're absolutely excited to have Tom with us. Beyond his rolodex and industry knowledge, we're always looking for people that fit our culture,” says Senior Vice President Randy Anderson. “Tom has a unique combination of amazing industry connections, Direct Response knowledge, and call center and technology skills.”

Sheppard is a well established and highly respected leader in the Direct Response industry with a broad and long standing contact and client network. He was Director of Sales for Direct Response at LiveOps for the last three years where he worked with many of the industry’s largest companies and most successful campaigns. Previous to joining LiveOps, Sheppard built a very successful career in the fulfillment and distribution logistics industry while servicing some of the Direct Response industry’s largest marketers.

“I am extremely excited to be joining the Listen Up Español team. I have been very impressed with the energy, culture and commitment to results that have been the foundation of LUE’s growth and am looking forward to contributing to even greater levels of success for the company and its clients” said Sheppard.

About Listen Up Español
Listen Up Español is the leading Spanish language call center for the U.S. Hispanic market. Operating in Portland, Maine and Hermosillo, Mexico, the company employs over 800 native Spanish-speaking agents and provides companies with teleservices to reach the U.S. Hispanic market with optimum results.

Listen Up Español offers Direct Response, non-profit, and corporate clients a broad range of call center services from inbound and outbound sales, customer service, and lead generation to Spanish campaign planning, scripting and advertising production services. With a focus on measurement, training and a sales psychology, Listen Up Español has the experience to turn customer interaction into revenue.

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Press Contact:
Mari Escamilla
(310) 994-7380
Mari@marketingmavenpr.com

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