"The Wired World of U.S. Hispanics" in Electronic Retailer Magazine
Posted on Thu, Aug 18, 2011 @ 10:01 PM
Leading Spanish-language call center, Listen Up Espanol, is featured in the August 2011 issue of Electronic Retailer Magazine, "The Wired World of U.S. Hispanics".
The article (pg. 34-37) reveals how Listen Up Espanol become one of America's fastest growing companies by serving the U.S. Hispanic market for direct response products. Trouble is, Latino love for social media and smartphones means that fragmentation is an even bigger problem when you say it in Spanish.
Electronic Retailer Magazine is published by ERA. Representing a more-than $300-billion market, the Electronic Retailing Association (ERA) is the only trade association that represents the global leaders of the direct-to-consumer marketplace—companies which use the power of direct response to sell goods and services on television, online and on radio. ERA’s members practice a sophisticated and accountable marketing methodology, leveraging video and audio to compel a direct and measurable response.
(PDF article in b/w)