Tapping the Powerful U.S. Hispanic Market - Customer Management IQ
Posted on Wed, Jun 15, 2011 @ 10:41 AM
A recent interview
published on the power of reaching the U.S. Hispanic market for customer service, non-profits and direct response.
"Listen Up has seen its profit skyrocket from managing a Mexico-based call center that serves the U.S. Hispanic market. Listen Up President Tony Ricciardi sees other companies profiting off of U.S. Hispanic's growing purchasing power the coming years, but explains some of the strategies needed to serve the market effectively".... Read full article >
Cory Bennett
Senior Editor
Customer Management IQ
Customer Management IQ is an online community for finding Customer Management and Call Center information, discussing ideas about CRM and Call Center Management and sharing marketing best practices.
Call Center Week A recent J.D. Powers five year study revealed organizations which improved customer service increased shareholder value by 52%, while those organizations whose service declined lost 28% of their value. TARP Worldwide research indicates that 2/3 of customers in most markets DO NOT buy primarily based on price; they buy on convenience, service and word of mouth. As contact centers continue to evolve and add channels of communication – live chat, social media, etc - the approach to workload distribution, staffing, metrics and analytics of a solely phone and email call center have become antiquated. Attend the 12th Annual Call Center Week, June 13-17, to ensure that no channel of contact becomes neglected and you are communicating and listening to customers where they want to be reached.
