Key to U.S. Hispanic Marketplace – Respect Cultural Values
Posted on Fri, Jul 10, 2009 @ 09:03 AM
It seems as though there have been a flurry of recent studies around the U.S. Hispanic marketplace, everything from spending trends to online habits to business growth. Here at Listen Up Español we say Hurra! It's time that the U.S. Hispanic market deserved a closer look. The findings are right in line with our experience and our approach.
The U.S. Hispanic marketplace is diverse and multi-faceted. Close-knit, with a deep love for family, U.S. Hispanics stay close to their cultural roots. Relationships, language and heritage play a huge role in gaining their loyalty and trust. Even though most U.S. Hispanic people speak English very well, many times they prefer to speak Spanish and feel most comfortable when they can speak with a Spanish speaking sales person.
If you need to build loyalty and increase sales conversions, make sure your sales team is well grounded in Spanish culture and language and watch your sales soar.