Response Expo - What the experts said about the 'recession'
Posted on Wed, Jun 10, 2009 @ 08:00 AM
Response Expo 2009 was packed with opportunity; to learn, to network, to educate and to sell! We took the opportunity to learn more from the experts in the seminar “Managing through a recession”. Jon Congdon of BeachBody made the point that DR still thrives on selling a solution to a problem. “Our best selling product today is the most expensive one we’ve ever marketed. Don’t assume you have to lower your price. Customers are still looking for a fair price for a good product.” Patricia Romero of Hyundai said that there has been a marked consumer value shift in their industry…that consumers are doing more research and are looking for value….as well as a little something for free. I liked her assertion that “Flat is the new up!” . Manoj Bhargava of 5-Hour Energy really entertained the group with his success story. He admitted that they didn’t know that they weren’t supposed to go to market the way they did…so they did it anyway! His secret was hard work and a ‘weak enemy’. They grew to $300 million dollars in sales over 3 years and have seen 50% growth this year alone. Nice. Manjo spoke about educating consumers about the ‘crash’ that other energy drinks gave it’s drinkers. His perspective is that Product and Marketing are the same thing in the DR industry…when the two are inseparable then the competition has a REALLY hard time knocking you out of first place. One final bon mot…..plan for the sale…which may not necessarily be your end consumer.
Buenas Tardes mis amigos!